Ads.

Search, Meta and more, shaped around your goal and budget.

Where your ads show up.

Someone types what they need, and you are the first thing they see.

Illustrative examples.

What is included.

Setup and structure

Accounts, audiences, tracking and campaigns built properly from day one.

Creative and copy

Briefs and written ads for every campaign, in your voice.

Search, social and AI

Google, Meta, LinkedIn and AI assistants like ChatGPT, depending on where your customers actually are.

Retargeting

A second chance with people who have already looked at you.

Check-ins that change things

Regular reviews where we cut what is not working and push what is.

Small budgets welcome

They get planned harder, not ignored.

Tracked from click to client

Each enquiry is traced back to the ad or page that brought it in, then reported in plain English, so you see what earned money, not just clicks.

Where it runs.

Who it is for.

Ads suit businesses where customers already search for what you sell, or where a clear offer can be put in front of the right people. Small budgets are welcome.

What it costs.

There are two costs: the ad spend, which you set, and the work of running it, which depends on the project. I will tell you honestly whether your budget can do the job before you spend it.

Questions.

Which platforms do you run?

Google search, Meta (Facebook and Instagram), LinkedIn and retargeting, plus showing up in AI search answers. I choose based on where your customers are and what your budget allows.

What ad budget do I need?

There is no fixed minimum. The right budget comes from how many customers you want and what a customer is worth to you.

How will I know the ads are working?

Tracking runs from the click to the client, and you get one clear report in plain English.

Guides on this.

Google Ads budget in NZ

There is no fixed number. Here is how to work out a Google Ads budget from what a customer is worth, with a worked example and the mistakes to avoid.

Negative keywords in Google Ads

What negative keywords are, how to find the searches wasting your Google Ads budget, and a simple routine to keep them under control.

Google Ads conversion tracking

What conversion tracking is, why Google Ads needs it, the four kinds you can track, and a simple setup for a business that wants enquiries.

Is this right for you?

Ads suit you if customers already search for what you sell, or you have a clear offer to put in front of them. Tell me your goal and budget and I will say honestly whether ads can do the job.

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