Insights.

Conversion tracking in Google Ads: set it up so your ads can learn

7 October 2026

What conversion tracking is, why Google Ads needs it, the four kinds you can track, and a simple setup for a business that wants enquiries.

How to write Google Ads headlines and descriptions that get clicks

7 October 2026

How responsive search ads work, how many headlines and descriptions to write, and a simple way to write ad text that matches what people search.

SEO basics for a small New Zealand business: a practical checklist

7 October 2026

A plain-English SEO checklist based on Google's own starter guide: titles, descriptions, headings, URLs, links, images and helpful content.

Email marketing basics for New Zealand businesses: consent, content and cadence

7 October 2026

How to run email marketing in NZ without breaking the spam law: get consent, identify yourself, offer unsubscribe, and send emails people want.

Framer or WordPress for a small business website?

6 October 2026

An honest comparison of Framer and WordPress for a small New Zealand business site: design freedom, editing, maintenance and when each is the better choice.

How to write a marketing brief that gets you a better result

5 October 2026

What to include in a marketing brief for a freelancer or agency: goals, customers, budget, constraints and how you will measure success, with a simple template.

How to start using AI in your New Zealand business, safely

4 October 2026

A practical way to begin using AI at work: pick low-risk tasks first, protect personal information, keep a person checking, and use New Zealand guidance from MBIE and the Privacy Commissioner.

Marketing rules every New Zealand business should know: advertising claims, spam and privacy

3 October 2026

Three New Zealand laws that catch out marketers: the Fair Trading Act, the spam law and the Privacy Act. What each means for your ads, emails and website forms.

How to track enquiries from your website, so you know what is actually working

2 October 2026

A simple tracking setup for a business website: decide what counts as an enquiry, mark it in Google Analytics, connect it to your ads, and review it weekly.

How to get more Google reviews the right way

1 October 2026

A practical way to get more Google reviews for your business: ask with a link or QR code, reply to every review, and avoid what Google prohibits.

Google Business Profile for service businesses in New Zealand: setting it up properly

30 September 2026

How to set up a Google Business Profile if you work from home or travel to customers: hide your address, list your service area, and what to fill in so people can find you.

How to get your business recommended by ChatGPT and AI search

29 September 2026

What Google, OpenAI, Anthropic and Perplexity say about how their AI search finds websites, and the practical steps that make a New Zealand business easier to find and quote.

Negative keywords: how to stop paying for the wrong clicks in Google Ads

28 September 2026

What negative keywords are, how to find the searches wasting your Google Ads budget, and a simple routine to keep them under control.

Google Ads or Meta Ads: which should a New Zealand business start with?

27 September 2026

The difference between search ads and social ads, when each works best for a business, and a simple rule for choosing where to start.

Marketing freelancer or agency: which is right for a New Zealand business?

26 September 2026

An honest comparison of hiring a freelance marketer or a marketing agency in New Zealand: when each makes sense, what to ask, and what to watch for.

Why your website is not getting enquiries, and what to fix first

25 September 2026

Seven common reasons a business website gets visitors but no enquiries, and the order to fix them in. Written for New Zealand business owners.

How much should a New Zealand business spend on Google Ads?

24 September 2026

There is no fixed number. Here is how to work out a Google Ads budget from what a customer is worth, with a worked example and the mistakes to avoid.

What does a marketing audit include, and is it worth it?

23 September 2026

What a good marketing audit covers, what you should get at the end, and how to tell if your business needs one before spending more on marketing.

How long does SEO take to work?

22 September 2026

What Google says about how long search changes take to show, what is realistic for a new New Zealand business site, and what to do while you wait.