Strategy.
A plan you can act on, before you spend a cent.
What a strategy looks like.
Know what you have, and what is quietly working, before anything is spent.
Illustrative examples.
What you get.
An honest audit
What you already have, what is working, what is not, and what customers see when they look you up.
Positioning and message
Who you are for and what to say to them, written in your customers' words rather than industry words.
Channels worth paying for
Where to put your money and time, and where not to, based on your audience and your budget.
Targets you can check
A separate goal for each service or product line, so you can see which parts are working.
A 90-day plan
Week by week, with owners and dates. Short enough to follow.
Tracking
Set up so the numbers show which dollar brought which enquiry.
How it runs.
- 1
Listen.
A call, plus a look at your site, your ads and your numbers.
- 2
Research.
Your customers, your competitors and your market.
- 3
Plan.
A written plan and a walkthrough, with room for your changes.
- 4
Hand over or carry on.
Run it yourself, or I stay on and run it with you.
A good fit if...
- You sell something worth a proper conversation.
- Your marketing feels scattered.
- You are about to rebrand, relaunch or spend more.
Who it is for.
Strategy is for businesses that sell something worth a proper conversation and want a clear plan before spending more: a launch, a marketing effort that has stalled, or a business changing direction.
What it costs.
Pricing depends on the project. After a short conversation I explain what the work involves and what drives the cost, so there are no surprises.
Questions.
What do I get at the end of a strategy?
A written plan in plain English: what is already working, what to say, where to say it, targets for each stage, and what to do first.
Do I need a strategy before running ads?
Not always, but it is the cheapest way to avoid paying for the wrong thing. If you already know your customers and your message, we can go straight to ads.
Is a strategy just a document?
No. It is written to be acted on, with dates and priorities, so you can start the same week.
Guides on this.
What a marketing audit includes
What a good marketing audit covers, what you should get at the end, and how to tell if your business needs one before spending more on marketing.
Writing a marketing brief
What to include in a marketing brief for a freelancer or agency: goals, customers, budget, constraints and how you will measure success, with a simple template.
Freelancer or agency
An honest comparison of hiring a freelance marketer or a marketing agency in New Zealand: when each makes sense, what to ask, and what to watch for.
Is this right for you?
Strategy suits you if you want a clear plan before spending more. It is not for you if you want ads live tomorrow with no thinking first. Not sure? Tell me about the business and I will say where I would start.
Send an enquiry →