FAQ.
Straight answers to the questions I get asked most.
The basics
What does Milo Coldren do?
I help New Zealand businesses with marketing strategy, paid ads, websites and AI systems. You get one plan and one person to talk to, instead of three suppliers who never speak to each other.
Who do you work with?
Businesses across New Zealand that sell something worth a proper conversation, where one good customer matters.
How quickly will you reply to an enquiry?
Within 24 hours. I will tell you where I would start, even if that is not with me.
What is the best way to get in touch?
Email, call or text, or send the enquiry form. All of them are on the contact page, and I reply to every enquiry within 24 hours.
Money and budgets
How much does it cost?
It depends on the project, so there is no price list. After a short conversation I explain what the work involves and how I would price it, so there are no surprises.
Do you work with small ad budgets?
Yes. There is no minimum, and I will tell you honestly whether a budget can do the job before you spend it.
Who owns the ad accounts and the website?
You do. Ad accounts, analytics and the website are all set up in your name, so you can walk away at any time with everything.
Strategy and ads
What does a marketing strategy include?
An audit of what is already working, a message that sounds like your customers, a plan with dates on it, and a target for each stage. It is written to be acted on, not to sit in a folder.
Which ad platforms do you run?
Google search, Meta (Facebook and Instagram), LinkedIn and retargeting, plus showing up in AI search answers. I choose based on where your customers actually are and what your budget allows.
How will I know the ads are working?
Tracking runs from the click to the client, and you get one clear report in plain English. Bad news arrives early, not at the end of the quarter.
Websites and AI
Can I edit my website myself?
Yes. Sites are built so you can change text, images and pages yourself, without paying a developer for every edit.
Will my site show up in Google and AI search?
It is built with both in mind. That means clear page titles, fast loading, answer-first copy and structured data that helps search engines read each page. Nobody can guarantee a mention in Google or in AI assistants, but the fundamentals are the same.
How can AI help my business?
By taking repetitive work off your plate. Examples are scoring incoming leads, drafting replies for you to approve, and writing weekly reports. I help your team adopt it, then build the systems that make it stick.
Search and AI visibility
How long does SEO take?
Google says some changes can show in a few hours and others take several months, and suggests waiting a few weeks before judging results. For a new site, expect a few months before it competes for more than your own business name.
What is GEO, and how is it different from SEO?
GEO, or generative engine optimisation, means making your site easy for AI assistants such as ChatGPT, Claude and Perplexity to find, understand and quote. It overlaps heavily with SEO: clear pages, helpful answers, consistent facts and real evidence. Neither can be guaranteed.
Do I need a Google Business Profile?
If customers look for you locally, it is one of the most useful free listings you can have. If you work from home or travel to customers, you can hide your address and list your service area instead.
What does a marketing audit include?
Your goals and customers, your message, your website, your search presence, your ads, your tracking and your follow-up, with a plain-English report on what to do first.
Working together
What happens after I send an enquiry?
I reply within 24 hours, usually with where I would start. If we are a fit, we agree the scope and how the work is priced, and then we begin.
What do you need from me to start?
A short description of the business, what you want to achieve, and any numbers you have from past marketing. If you already have ad accounts or a website, access to them helps.
Is my information kept private?
Enquiry details are only used to reply and are handled as described in the privacy policy. I do not sell them or share them for marketing.